Email Marketing Psychology: Tips to Make It Work
Email Marketing Psychology: Tips to Make It Work
Blog Article
Human behavior is so vast and complex that even those who study it are in awe, discovering one thing after another. This is because no one can truly understand and predict how human behavior ultimately affects a person's daily decision-making process.
According to the University of the District of Columbia , psychology helps explain why people behave the way they do. In the context of this article, we will delve into how human psychology influences a person’s consumer behavior.
What is Email Marketing?
Email marketing should not be a new concept for marketers as this is already a popular widely used and tested and proven digital marketing method Italy Email Database that helps marketers to generate new customers with high conversion rates, upsell existing customers and generate higher ROI in the long run.
The idea behind email marketing is no secret. You send emails to your email list , or potential leads, weekly, bi-monthly, or monthly to attract your potential market. They can be newsletter emails, marketing emails , or welcome emails – there are various types of email marketing.
The psychology of email marketing
As an academic discipline, psychology studies how the human mind works and how it affects behavior. Marketing, on the other hand, is a channel for promoting and increasing awareness of your products and services.
If we put these two concepts together, we arrive at marketing psychology , or the study of human behavior into the principles of encouraging customers to patronize, consume, and purchase your products or services.
Blow to the human ego
The idea of ego and self-marketing, in and of itself, has become quite toxic in the marketing world. This is not surprising, as self-marketing has become "all about you" (the seller) rather than about your target consumer. Being confident Purchase Email Leads is one thing, but crossing the "ego zone" is off-putting to most customers.
However, in this case, we are leveraging our customers’ egos (in a good way), and self-inducing content to draw them to our emails, generate leads, and produce high conversion rates.
The thing about ego-inducing content is that it should be highly personalized. Ego is a person's idea of their own worth, and if you know how to stroke that ego through your emails, you'll gain. Report this page